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Project details

Categories
Web Design Consulting SEO Strategy

Project description

We analysed and improved the educational portal of the Telefónica Foundation. This is a web of a great size (over 100,000 pages). The work required:

  • Optimizing the positioning.
  • Enhancing download and update time.
  • Increasing traffic and attracting new users.
  • Encouraging the use of the search form.

To achieve the objectives, we proposed:

  • SEO Strategy with semantic tagging of contents.
  • Contents directory in the home page.
  • Highlighting the search form.
  • A footnote to ameliorate navigation.
  • A content system rotation (deep linking) at home page to improve rotation and promote the different sections.